Search Results for: blog pets make the best unsuspecting pr accomplices

Drs. Parrott Marriage Book Blog Tour Coming to Families.com

Shortly after I returned home earlier this month I received an intriguing email. It was from a Mr. Michael Pritchard with Zondervan. His subject line read “Courtney, Les and Leslie Parrott Marriage Book Blog Tour Invitation.” Marriage? Books? Blogs? Some kind of tour and an invitation? Didn’t look like the run of the mill spam. Turns out it wasn’t. Zondervan is a big Christian publisher and here they were asking me to help them with a very cool promotion idea. The chance to read Drs. Les and Leslie Parrott’s newest book Trading Places: The Best Move You’ll Ever Make in … Continue reading →

The Power of the Press Release: Understanding Its Potential

Press releases are perhaps the most valuable tool for garnering “free” press and publicity any business can employ. I put free in quotes because nothing is ever truly free, is it? You do have to invest time in writing and distributing press releases. (This is assuming you’re doing it yourself. If you hire out, well, then it’s definitely not free.) But that’s the beauty of press releases. They allow you to save money on marketing while potentially netting huge results because you can do it yourself. “Sounds nice, but they wouldn’t work for me.” I used to think that too. … Continue reading →

The Pets Blog Week in Review for January 21-27

What happened last week in the Pets Blog? Aimee had a pretty eventful week at the cat clinic where she works, which made for excellent articles. As for me, I wasn’t as prolific as my blogging partner but had some “surprising” articles just the same. Check out the daily play-by-plays to see what I mean. Monday, January 21 I.C.E. Stickers: Have You Got One Posted? Who’s going to save your pets in a home emergency if you’re not around to tell emergency responders there are pets inside? An I.C.E sticker will! What is FVRCP? I’ll give you some hints: it’s … Continue reading →

Pets Make the Best Unsuspecting PR Accomplices

My pets are always helping me with chores and such, but if only they knew just how shamelessly I use them for my own dirty deeds sometimes. Take Mr. Meow for instance. He unwittingly just got me some press in a local paper. It all started last year when I submitted an essay to Bylines. It’s a calendar by, for, and about writers. It’s a really nice calendar. For every week of the year there’s a writer with a story meant to inspire and uplift. I really wanted to be a part of it. I had submitted an essay the … Continue reading →